Less firefighting. More building.
Your revenue engine is strong at the edges and leaks in the middle. We build and run the fixes with you.
Ask why Q3 is soft. Get an answer in seconds, cited to the exact deal.
Backed by Santa Clara Ventures
The real constraint
Deals stall between stages. Commits slip a quarter with no warning. Onboarding drags. Expansion never gets worked. The forecast quietly pays for it. Spending more on demand just runs more volume through the same leaks. Build the capacity to convert what you already have.
Dashboards show you the number. They never show you why it's soft.
Why nothing has fixed it
gave you more dashboards. They watch the pipeline and report the problem. They were never going to call you when a deal slipped, and they don't fix anything on their own.
gave you a deck. A sharp read, a slide of recommendations, then they leave. The work lands back on the team that was already underwater.
Closin is the third option. We find where it leaks, fix it, and keep the system running.
Coffee, your Revenue Engineer
Coffee reads your live Salesforce or HubSpot and answers in plain language: why Q3 is soft, which commits are exposed, where the number moved this week. Every answer cites the record behind it. No hand-built board, no “let me get back to you.”
Continuous pipeline inspection
The grid your team already lives in, always inspecting. Health scores, stage age, and slipped commits surface the moment they move, hours before Monday's pipeline review.
| Health | Account | Owner | Stage | Status | Amount | Close | |
|---|---|---|---|---|---|---|---|
62 | Northwind Traders• | M. Patel | Negotiation | Stale | $420K | Jun 30 | |
41 | Initech Enterprise• | J. Reyes | Proposal | At Risk | $1.2M | Jul 14 | |
74 | Vandelay Industries | R. Singh | Negotiation | Best Case | $780K | Jul 22 | |
96 | Globex Corp | A. Chen | Closed Won | Committed | $310K | Apr 12 | |
71 | Hooli Cloud | T. Okafor | Discovery | Pipeline | $680K | Sep 30 | |
80 | Pied Piper | R. Singh | Proposal | Pipeline | $245K | Aug 02 | |
88 | Massive Dynamic | J. Reyes | Negotiation | Committed | $890K | Jun 22 | |
55 | Soylent Corp | M. Patel | Discovery | At Risk | $175K | Oct 18 | |
73 | Tyrell Corporation | A. Chen | Negotiation | Best Case | $540K | Jul 28 | |
91 | Stark Industries• | T. Okafor | Proposal | Committed | $1.45M | Jul 09 | |
38 | Acme Holdings | R. Singh | Discovery | At Risk | $215K | Aug 24 | |
67 | Wonka Industries | M. Patel | Proposal | Pipeline | $360K | Sep 11 | |
78 | Cyberdyne Systems | A. Chen | Negotiation | Best Case | $920K | Aug 18 | |
49 | Oscorp Holdings | T. Okafor | Discovery | Pipeline | $145K | Nov 04 | |
84 | Weyland-Yutani• | J. Reyes | Proposal | Committed | $760K | Jul 02 | |
46 | Aperture Science | R. Singh | Negotiation | At Risk | $310K | Jul 19 | |
64 | Black Mesa | M. Patel | Discovery | Pipeline | $195K | Oct 02 | |
76 | Umbrella Logistics | A. Chen | Proposal | Best Case | $615K | Aug 11 | |
89 | Veidt Enterprises | T. Okafor | Negotiation | Committed | $1.12M | Jun 28 | |
58 | Rekall Inc. | J. Reyes | Discovery | Pipeline | $285K | Sep 22 |
Your revenue system, read continuously
From diagnosis to a plan
We don't hand you a forty-page audit and walk away. Every issue we find gets ranked by what it's worth and what it takes to fix. You get a short, ordered list with a clear reason each fix sits where it does. The first quarter is obvious before we build a thing.
Who Closin is for
You defend a forecast you can't fully explain. Walk into the board meeting with a diagnosis instead, every assumption backed by a record.
You inspect deals one at a time. Get the whole system mapped and designed, and spend your week on the model instead of the maintenance.
You reconcile pipelines by hand. Close the quarter from one system of record, so finance and revenue read the same facts.
How we work
Closin embeds operators with a small roster of revenue teams and runs the system alongside them, through the first quarter and beyond.
About two weeks inside your CRM. The software reads every deal, stage, and handoff; an operator reads it with you. You get a written diagnosis of where the system leaks and why.
We rank the fixes Now, Next, and Later, highest value first, so the first quarter's work is obvious before we build a thing.
An embedded operator and the Closin platform put the fixes into production on your real data, with AI agents handling the routine operating work. Your team stays on strategy and live deals.
The team
Founded before transformers were tractable, by people who have built and run revenue systems from the inside. We work with a small number of teams on purpose, because building and running only works at close range.
Alex Rossie
Co-founder, CEO
Jack Wagner
Co-founder, COO
Rob Nealan II
Founding Engineer
Billy Motherway
Founding Product Manager
No. Consulting ends at the recommendation. We diagnose the system, then build the fixes and operate them with you.
No. We work alongside them, carrying the build and the operating load so your people spend their time on strategy and live deals.
We connect to your Salesforce or HubSpot and read the live system: stages, movement, ownership, data quality. The software surfaces where the number is soft; an operator reads it with you and writes the diagnosis from your real records.
The written diagnosis lands in about two weeks. The first sequenced fixes go to production on your real data within the first quarter.
In your own tenant. Closin runs on dedicated infrastructure per customer, with no co-mingling across tenants. We read your CRM through a scoped OAuth integration; we never screenshot, scrape, or store credentials outside your CRM's own grant.
No. Your records answer your team's questions; they never train any shared model. Our LLM providers operate under zero-retention terms, confirmable in your contract.
Salesforce and HubSpot today, with more added every quarter. Our data model is CRM-agnostic; only the OAuth scope and field mapping change per CRM. If your stack isn't supported yet, tell us. The roadmap is buyer-led.
SOC 2 Type 2 controls are implemented and the audit is in progress. Annual pen testing is scheduled. We share the security questionnaire response under NDA before any technical evaluation.
Less firefighting. More building.
Book an assessment. Two weeks inside your CRM, a written read on where the number goes soft, and a plan sequenced by value.